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OptiMor for e-commerce and marketplace sellers

Almost every question in e-commerce circles a single order number: where is it, can it still be cancelled, how much time is left to send it back. The hard part is not finding the answer but finding the right rule, because the same product sold through a different marketplace carries a different return window and a different process. OptiMor sees which marketplace the order came from, reads that marketplace's own wording, and works out whether this is still a cancellation or already a return.

The most common requests in this field

  • Seeing from the order number whether an order is still being packed or already with the courier
  • Cancelling an order that has not left the warehouse yet
  • Asking how much return time is left and who pays the return shipping
  • Reporting an item that arrived missing, damaged or wrong
  • Requesting an invoice, or sorting out a coupon that would not apply or a failed payment
  • Asking to be told when a sold-out item is back in stock

What does the assistant do in this industry?

Reads the rule from the marketplace the order came through

The return window, the return process and the cancellation terms belong to the marketplace the order landed on, not to the seller. The assistant applies no rule of its own; it checks which channel the record arrived from and reads that channel's wording word for word.

Splits cancellation from return at the handover to the courier

Once a parcel is with the courier the order can no longer be cancelled and it turns into a return; skip that line and the customer is left expecting the wrong thing. The assistant checks which stage the order has reached and also mentions the option of refusing delivery at the door.

Settles who carries the return shipping cost

The most argued point in any return is whether the seller or the buyer pays the carrier, and that turns on the reason for sending the item back. The assistant records the reason, reads the charge from the system, and sends the return code and the steps in writing.

Does not push a late delivery onto the courier

Once an order is on the road the tracking belongs to the logistics company, but telling a customer to go and call the courier ends the conversation badly. The assistant gives the tracking number and, if the customer wants, opens a follow-up record on the seller's side too.

Asks for a review only once nothing is left open

Marketplace ratings decide how visible a product is, yet asking for a review on a troubled order turns a complaint into a permanent one. The assistant offers the return or the exchange first, and never offers a discount or a gift in exchange for a rating.

Asks what stopped the checkout before offering anything

When a basket is abandoned nobody knows why, and handing out a discount unprompted is the wrong answer; it teaches the customer to wait for one next time. The assistant asks whether the product, the payment or the delivery charge got in the way and passes the answer to the sales team.

Featured channels

  • WhatsApp
  • Instagram
  • Web chat
  • Email

What needs care in this industry?

The assistant's limits matter as much as what it does.

A faulty item outlives the return window
When the standard return period has run out the conversation is not closed, because a defect keeps its legal remedy. The assistant does not answer with the calendar; it carries the fault report into a warranty and service review.
Stock counts and discounts have to be real
Showing fewer units than there are, or announcing a discount that does not exist, is an unfair commercial practice. The assistant manufactures no urgency and reads stock and campaign details exactly as they stand in the system.
An opt-out is processed on the spot
A customer who no longer wants marketing messages is not left until the next send; the preference is written to the consent record in the same conversation. A back-in-stock alert is something the customer asked for and is kept apart from campaign consent.
The assistant does not rule on warranty cover
Whether a fault falls inside the cover is the manufacturer's call; the assistant decides nothing, takes the product and fault details and points the customer to an authorised service. If it falls outside, the paid repair option is stated as well.

Frequently asked questions

What happens when the customer cannot remember the order number?

Marketplace numbering formats do not match one another, so customers usually do not have the number to hand. The assistant then searches by the phone number or the email address the order was placed with. If the record still does not come up it invents nothing: it says the order may sit on another account and notes the request for the seller.

The tracking says delivered but the item is not with the customer. What then?

A delivered mark does not always mean the item reached the customer; the parcel may be with a neighbour, left at the door or in another building. On the post-delivery check the assistant asks for a clear answer and does not treat a vague one as confirmation. If the item never arrived, the case is opened in that same conversation, because the return window is already running.

Can the assistant send the invoice itself?

The e-archive invoice already sits ready in the seller's system, so this request can be finished inside the conversation and the assistant sends it to the registered address. For coupon and payment problems it reads the resolution text defined in the system. It takes no payment, never processes a refund amount itself and does not ask for card details; anything unresolved goes to a person.

Is a customer who declined to leave a review asked a second time?

No. The refusal is recorded and no further review request goes out for that order, since a nagging reminder costs more in goodwill than the rating is worth. Review invitations go out in writing, because a voice call for this is felt as an intrusion in this sector. Whatever rating comes back is stored raw, without interpretation.

How is the pile-up of questions during a sale handled?

On discount days most questions gather under the same few headings: where is the order, when does it ship, why did the coupon not apply. These are answered from the record in the system and closed inside the conversation, so the team only opens the files that fall outside the rules. As volume rises, what grows is the number of files handed to a person, not a queue of waiting customers.

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